Manar Asaya

Manar Asaya a Sr. Marketing Manager at Tegrita. With over a decade of global marketing experience, Manar specializes in setting marketing strategies and initiatives across various industries. She received her MBA from Heriot Watt University - Edinburgh Business School in the UK. Her experience has spanned between traditional to modern marketing and she believes in the power of effective content marketing.

  • What Is Multi-Variate Testing? Answers from Around the Web

    What Is Multi-Variate Testing? Answers from Around the Web

    Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

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  • What Is Marketing Attribution? Answers from Around the Web

    What Is Marketing Attribution? Answers from Around the Web

    Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

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  • What Is A Content Audit? Answers From Around the Web

    What Is A Content Audit? Answers From Around the Web

    A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.

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  • What Is Lead Management? Answers From Around the Web

    What Is Lead Management? Answers From Around the Web

    Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

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  • What is Agile Marketing? Answers From Around the Web

    What is Agile Marketing? Answers From Around the Web

    The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

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  • What Is Content Experience? Answers From Around the Web

    What Is Content Experience? Answers From Around the Web

    Content experience build relationships with your audience, provide value, and gain clients in the process. Here is an in-depth overview of content experience. Learn more!

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  • What is Inbound Marketing? Answers From Around the Web

    What is Inbound Marketing? Answers From Around the Web

    Here is what the web has to say when we asked "What is Inbound Marketing?" Excellent answers from marketing industry leaders to help understand Inbound.

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  • What is Modern Marketing? Answers From Around the Web

    What is Modern Marketing? Answers From Around the Web

    Modern marketing is quite abstract, but that doesn't mean it's not important (Especially as many businesses shift to digital marketing!) Learn more about modern marketing.

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  • What Is Marketing Automation? Answers From Around The Web

    What Is Marketing Automation? Answers From Around The Web

    While there are many different tools available, we have found Hubspot, Oracle Eloqua, and Responsys to be the most effective. Learn more about marketing automation from experts in the field!

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  • 5 Ways to Engage Virtually After Cancelled Events

    5 Ways to Engage Virtually After Cancelled Events

    As face to face events are being cancelled, what are you doing to keep your audience virtually engaged? Tegrita uncovers 5 effective ways to skyrocket engagement with your audience online!

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