Mythili Viswanathan, PhD

Mythili Viswanathan is our IP Warming and Deliverability SME. With two decades of academic experience, Mythili is results-driven and focuses on short-term goals that help our clients achieve long-term marketing success. Mythili is from Hong Kong and resides in Toronto. Her global background helps her work efficiently with our clients who have teams located on various continents. She received her BA and MA in the United States and a PhD in Developmental Cognitive Psychology from York University, Toronto.

Address Verification: A Vital Email Marketing Best Practice

A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.

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Holiday Emails: How to Not Get Blacklisted This Holiday Season

Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

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Marketing Across Continents – How Global Companies Are Missing the Mark

Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

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Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

Don’t drop the ball: the cost of not having early “Sales-Marketing alignment” is too high! Clearly defining a lead and how they should be tracked & managed is key.

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The Importance of IP Warming – Get it Right the First Time!

IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders

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Challenges CMOs Face: Harnessing Data for Profitability

CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.

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Mythili Viswanathan, PhD

Address Verification: A Vital Email Marketing Best Practice

A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.

Holiday Emails: How to Not Get Blacklisted This Holiday Season

Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

Marketing Across Continents – How Global Companies Are Missing the Mark

Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

Don’t drop the ball: the cost of not having early “Sales-Marketing alignment” is too high! Clearly defining a lead and how they should be tracked & managed is key.

The Importance of IP Warming – Get it Right the First Time!

IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders

Challenges CMOs Face: Harnessing Data for Profitability

CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.