Modern Marketing is “an adaptive methodology that connects brands with real customers and drives business results by blending strategy, creative, technology, and analysis.” infographic we share Tegrita’s seven principles of Modern Marketing.
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Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
Join Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.
23:04Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.
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