5 Critical Fixes for B2B Revenue Leaks

January 28, 2025 Brandi Starr

Revenue leaks in B2B companies often start small—unnoticed inefficiencies that quietly snowball into million-dollar shortfalls. While most organizations suspect leaks exist, few have a system to address them effectively. In our previous article, we outlined seven warning signs of revenue leakage. Here, we’ll explore five proven fixes to stop the leaks and transform your funnel into a high…

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About the Author

Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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