Breaking Down Silos For A Better Customer Experience

August 12, 2021 Brandi Starr

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Brandi Starr, Tegrita's Chief Operating Officer, to talk about the importance of breaking down silos for a better customer experience.

Key Takeaway:
In most organizations today, departments are working in silos quite often competing with one another with their goals and how it impacts the customer. The CRO or chief revenue officer is usually the head of sales and not actually in charge of all revenue.

Brandi Starr believes that what needs to happen is that those silos need to be broken down and brought together under one umbrella with a single leader who can set organization objectives by function, but that are cohesive in that they are all working towards the same goals. In this episode, we dive into how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

Listen to the full Episode: CLICK HERE

More About Brandi Starr:
Her book: CMO to CRO: The Revenue Takeover by the Next Generation Executive

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing:
Check it out here.


About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

Follow on Twitter Follow on Linkedin Visit Website More Content by Brandi Starr
Previous Article
INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva
INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve t...

Next Article
INFOGRAPHIC: Limitations of Disparate Marketing Systems
INFOGRAPHIC: Limitations of Disparate Marketing Systems

Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn m...