As a modern marketer, you already know Content is Still King, and creating highly engaging content is a top priority regardless of your industry. The challenge we all face is how to efficiently publish top quality content without relying on other departments (like IT) or costly outside agencies. How you achieve this depends on your business needs, your budget, and your team’s capabilities. In the end, the tech you choose can make all the difference.
Traditionally, there have been 2 main types of content tools to help get the job done:
- Content Management Systems (CMS) - CMS platforms (such as WordPress, SiteCore, Magento, or Kentico) are robust technical tools built to help organizations create, manage and deploy website content. A CMS is ideal for large websites and can accommodate multiple page designs and complex features. They also tend to require more technically skilled support, including graphic designers and HTML coders.
- Landing Page Builders (LPB) - LPB options include popular tools such as Wix, Squarespace, and the built-in tools found in most marketing automation platforms (including Oracle Eloqua, Hubspot and Marketo). They are generally very affordable, easy to use and are great for producing one-off pages that are not connected to the primary website. On the downside, these tools tend to be limited in their ability to create more complex pages and have reduced reporting capabilities.
Enter Fabl, the content experience platform. Fabl bridges the gap to provide a robust yet easy-to-use content marketing and management platform that specializes in supporting marketers in publishing highly engaging, data-driven content. It allows marketing teams to quickly and cost-efficiently publish content on their own. Ultimately, this results in higher engagement, increased ROI, and a stunning collection of immersive content.
The most important features are related to content. This is where the rubber hits the road for engagement. Make sure your tool has all the modern features you need to accelerate production, optimize content, and ultimately improve engagement. An engagement focused tool like Fabl makes it easier for your content to shine, leading to increased conversions and great ROI!
- Advanced Features
Everyone loves bells and whistles, especially when they make your job easier. Here are some common features that help you develop, publish and promote your content and analyze the results quickly.
It is important to have access to resources such as support and guides when working with any tool. In most cases an LPB will be simple enough that you can figure things out on your own, and if you have a CMS platform in place you likely have experts and support available (either internally or from the provider). With Fabl, you enjoy the ease of doing things yourself and can even work with the experts at Tegrita for support and advanced strategy!
- Ease of Use
It is critical that any new tool added to your revtech stack can be up and running quickly. Your team needs to be able to publish all that great content easily, but with enough features to take that content to the next level. In general, LPBs are quick but have fewer features. CMS platforms can produce almost any content you can dream of but often need technical support to get it done.
In the end, you want to make sure that the tool you choose has all the features needed to meet your specific business and content needs. If autonomy and flexibility are important to you, I recommend you check out this testimonial video or take a look at some examples of the different types of content you can create with Fabl.
If you’d like to talk more about how Fabl fits into your content production story, contact the experts at Tegrita. We are the only Fabl-approved integration specialists and can help you take control of your content efforts and empower your team to succeed!
About the AuthorFollow on Linkedin More Content by Jason Semenek