One of the many benefits of Oracle Eloqua is that the answer to “Can I…” is most often “Yes!”. Recently, I ...
On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.
On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.
Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.
Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?
Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.
In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.
On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.
Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.
Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!
In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.
Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn more about Disparate Marketing Systems.
Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.
A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.
Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.
The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.
The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
Digital Body Language is derived from our online interactions. In this use case, Amy Noel at Tegrita explains how to Effectively Track Digital Body Language with First Party Cookies.