On the Revenue Rehab podcast, successful revenue leaders join our host, Brandi Starr, to discuss hot topics and challenges that revenue teams face. When you tune into our podcast, you will be the first to know about our industry's trending topics, buzzwords, and takeaways to help you on your journey.
Ready to learn more? Let’s dive into our latest discussions:
Our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile, to dive into the hot topic of Influencer Marketing. This podcast episode opens up an important distinction: B2B Influencers. Dan clarifies that compensation is the primary difference between B2C and B2B Influencer marketing. He elaborates on identifying relevant B2B Influencers for your business and brand. Dan also shares practical ways to measure success through assessing output and outcome.
Carly J. Cais, Founder & CEO at RevvSpark, joins Revenue Rehab to tackle strategies and tactics to become a content machine. Carly and Brandi kick off the discussion by highlighting the importance of compelling content for your audience rather than generating improved SEO results. Our guest outlines three action items to help you develop a successful framework, such as your content creation calendar and repurposing your content. She shares her view on when you should keep content gated versus non-gated, providing an in-depth explanation for each strategy.
In the third installment of Revenue Rehab's My Journey series, David Meyer, Managing Director of SD Services / Chief Revenue Officer at Clarify, joins Brandi on the couch. David discusses his path to co-founding Clarify, opening up about his passion for enterprise selling. David and his co-founder focused on quality rather than quantity regarding their MQLs (Marketing Qualified Leads) and built upon this strategy. As he progressed in his career trajectory, David credits enthusiasm and passion as integral to managing challenges. As Clarify continued to thrive, he emphasized the importance of people, always aligning company values with his team's needs.
In this episode of Revenue Rehab, Brandi talks to Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Brandi and Gary shed light on Ad Privacy Legislation. Gary walks us through the basics any marketing leader should know about federal law, privacy, and marketing. Additionally, he explains the steps required to stay compliant while still being able to market. He clarifies how opt-out laws are only an opt-out of very targeted marketing, not an opt-out of advertising. Gary adds critical points to consider about the cookie-less world and how it is not driven by these laws but by tech mammoths like Apple and Google. Every head of marketing needs to be aware of such regulations. "An ounce of prevention is worth a pound of cure," Gary adds.
We hope you enjoyed our recent conversations! To learn more about our podcast visit the Revenue Rehab website. And, if you have any feedback or ideas you’d like us to cover, feel free to reach out to us.