3 Proven Ways Tegrita Stops Revenue Leaks

Are your marketing and sales teams putting in the work but falling short of revenue goals? You’re not alone. Many B2B organizations struggle with revenue leaks—subtle inefficiencies that drain pipeline potential. 

Here are three proven ways Tegrita transforms these challenges into opportunities for scalable growth. 

1. Transform Your Revenue Process with Path to Revenue

If your marketing team is hitting every KPI, but sales is struggling to close deals, chances are leads are getting stuck in limbo. Misaligned goals, unclear handoffs, and disjointed systems create leaks that sap revenue potential. 

Our Path to Revenue service (also known as Lead Management) eliminates these roadblocks, ensuring marketing and sales operate as a unified revenue engine. 

How we fix it: 

• Build shared definitions for qualified leads that both teams own. 
• Implement clear SLAs for follow-up, qualification, and handoff processes. 
• Connect opportunities back to campaigns for true ROI visibility. 

Real Results: A technology company struggling with this exact issue saw a 208% revenue increase after implementing our Path to Revenue framework. Marketing and sales were finally aligned around outcomes, not activities. 

Through structured discovery sessions and collaborative workshops, we’ll pinpoint hidden gaps in your process and build solutions that deliver measurable results. 

2. Engage the Entire Buying Committee with Strategic Campaigns

If you’re still relying on single-threaded deals—where one contact holds all the weight—you’re leaving revenue on the table. And if your nurture programs show activity but no real progression, you’re stuck in a lead graveyard. 

Our Campaign Development service creates targeted, middle-of-funnel strategies that engage entire buying committees and move deals forward. 

How we fix it: 

• Align campaigns with actual buyer journey insights. 
• Deliver personalized content for each stakeholder role. 
• Scale your automation infrastructure as your business grows. 
• Continuously measure and optimize performance. 

Real Results: One client increased their opportunity conversion rate from 49% to 52%, while their average deal size jumped by 259%—from $37,000 to $96,000. 

Multi-threaded campaigns ensure consensus-driven buying, accelerating deals and boosting revenue potential.  

3. Optimize Your Revenue Tech Stack with Marketing Automation Healthcheck

Your marketing automation platform is one of your biggest assets—or it should be. Over time, tech stacks grow organically, creating hidden barriers that sabotage efficiency and cost you revenue. 

Our Modern Marketing Healthcheck uncovers these technical obstacles and provides actionable solutions to optimize your entire stack. 

What we evaluate: 

• Automation platform configuration and usage. 
• Data quality and system flow. 
• Lead tracking and conversion tracking accuracy. 
• Integration between marketing and sales tools. 

Real Results: A manufacturing client uncovered major leaks in their tech setup. By implementing our recommendations, they: 

• Improved leads-to-sales-ready conversion from 14% to 20%. 
• Reduced top-of-funnel spend without sacrificing pipeline growth. 

Don’t Let Revenue Leaks Drain Your Potential 

Every day you wait, revenue opportunities are slipping through the cracks. Whether it’s misaligned teams, disconnected buying committees, or inefficient tech, Tegrita has the expertise to fix leaks fast and effectively. 

Ready to transform your revenue engine? Let’s identify the approach that will have the biggest impact on your business.

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About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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