Buyers Journey & Nurture

  • Move Over Personas, Hello Journey Archetypes

    Move Over Personas, Hello Journey Archetypes

    Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.

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  • Turn Re-Sale Ticket Buyers into Season Ticket Members

    Turn Re-Sale Ticket Buyers into Season Ticket Members

    Ticket prices are often more than 25% higher in the secondary market. Fans who purchase multiple resale tickets have an increased potential of purchasing season tickets (or multi-game packages).

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  • Tegrita Testimonial: Mist Systems3:45

    Tegrita Testimonial: Mist Systems

    Mary Cate Bernal, Head of Demand Generation at Mist Systems shares her experience working with the Tegrita team on the Buyers Journey Workshop.

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  • Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

    Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

    Whether you’re a CEO, a CMO, or an entrepreneur who wears many hats, business savvy isn’t just about the bottomline. It’s about insight.

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  • Getting Sales to “Buy-in”

    Getting Sales to “Buy-in”

    Getting buy-in from non-marketing teams can be a struggle for organizations Nick Smirnoff from Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal campaign.

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  • Netflixing has changed the way people buy – Have you changed the way you market?

    Netflixing has changed the way people buy – Have you changed the way you market?

    Facebook Twitter Google+ LinkedIn Email Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows...

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  • 3 Things Higher Ed Marketers Can Learn From B2B Marketers7:40

    3 Things Higher Ed Marketers Can Learn From B2B Marketers

    Although recruiting new students is different than B2B marketing, in many ways there are a lot of similarities here are three key lessons that higher ed marketers can learn from B2B marketers.

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