Mr/Mrs Right vs. Mr/Mrs Right Now: Choosing the Best MAP

When working with clients, I often use dating analogies because as different as we all are, as individuals we all have similar dating experiences. Choosing a marketing automation platform is very similar to choosing a mate. So, the question I always ask an organization comparing Eloqua to another Marketing Automation platform is “Are you looking for Mr/Mrs Right (a relationship you can grow into and be with long-term) or Mr/Mrs Right Now (one that is a good fit now, but it’s clear you won’t grow old together)?”. Check out my video to learn more about the key distinction between Eloqua and other Marketing Automation Platforms.

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About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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