Data & Analytics
Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue
Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....
How to Convert Contact Data into Custom Object Data in Oracle Eloqua
The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!
Recorded Webinar: Take your Eloqua Insight Reporting to the Next Level!
Gain some intermediate level tips and tricks for creating custom reports in Oracle Eloqua Insight. This webinar covers dynamic dates, calculated measures, pivot tables, agents, dashboards and more.
Controlling Access to Eloqua Contacts: Considerations for a Contact Level Security Solution
Contact Level Security controls which of your Eloqua Users can view, modify, and market to Contacts within Eloqua.
Six Simple Steps to Managing Multiple Brands or Regions in Eloqua
Multiple brands or regions can be easily managed using Eloqua, especially if you follow these guidelines.
Move Over Personas, Hello Journey Archetypes
Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
Creating Profile Extension and Supplemental Data Tables For Storing Data
Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.
The Dirty on Data Cleansing & Appending
“Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.
Creating Custom Objects to Track Form Submissions
Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.
Challenges CMOs Face: Harnessing Data for Profitability
CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.