The Marketing Planning & Roadmapping Guide
From Reactive to Agile: Assessing your Current Marketing Environment
Let's be honest… do you have enough time every day to focus on strategy? Probably not. You have other pressing issues such as immobile budgets, slim resources, and a rapid-paced environment that likely pushes you into a more day-by-day, tactical role. Shifting into the role of strategic growth driver, architect or informed influencer takes time, dedication, and the right mix of internal and external expertise, technology, and agile planning.
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.