Email Marketing
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Read ArticleOrganizing Eloqua Email Groups for Multiple Business Units
Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp
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Read ArticleWhy You Can’t Afford to Ignore Responsive Web Design
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...
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Read ArticleWhat is Modern Marketing? Answers From Around the Web
Modern marketing is quite abstract, but that doesn't mean it's not important (Especially as many businesses shift to digital marketing!) Learn more about modern marketing.
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Read ArticleWhat Is Marketing Automation? Answers From Around The Web
While there are many different tools available, we have found Hubspot, Oracle Eloqua, and Responsys to be the most effective. Learn more about marketing automation from experts in the field!
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Read ArticleEmail Marketing: 6 Tips For Strong Calls To Action
The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.
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Read ArticleRevenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé
Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
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30:10Watch VideoEmail Personalization: The STARR Methodology
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
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32:55Watch VideoOracle Eloqua How-To: Branding and Deliverability
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
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Read ArticleMyth-Busting Send Time Optimization: What Your Data Can Tell You
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
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29:45Watch Video5 Automated Marketing Campaigns EVERY Sports Team Needs
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
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11:10Watch VideoHow to Influence the Entire Revenue Journey with a New Approach to Email Marketing
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M
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Read ArticleAre your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
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Read Flipbook
Tegrita IP Warming Playbook
IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.
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Read Flipbook
Email Template Requirements Playbook
This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.
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Read ArticleTegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)
Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...
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Read ArticleIt’s a refresh, not a rebrand! – Key Considerations for Marketing Managers
When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.
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Read ArticleTouch point Governance: Establishing an Approach to Managing Email Frequency
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
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Read ArticleCreating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
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21:20Watch VideoTegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)
Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
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Read ArticleTegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
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