What is Modern Marketing? Answers From Around the Web
The concept of Modern Marketing is still a bit abstract, so here is a look at how others across the web have defined and described the concept.
What Is Marketing Automation? Answers From Around The Web
What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.
Email Marketing: 6 Tips For Strong Calls To Action
The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.
Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé
Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
Email Personalization: The STARR Methodology
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
Oracle Eloqua How-To: Branding and Deliverability
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
Myth-Busting Send Time Optimization: What Your Data Can Tell You
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
5 Automated Marketing Campaigns EVERY Sports Team Needs
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
How to Influence the Entire Revenue Journey with a New Approach to Email Marketing
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M
Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
Tegrita IP Warming Playbook
IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.
Email Template Requirements Playbook
This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.
TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)
Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...
It’s a refresh, not a rebrand! – Key Considerations for Marketing Managers
When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.
Touch point Governance: Establishing an Approach to Managing Email Frequency
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
Creating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)
Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Show & Tell: Email Snooze Functionality
Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.
TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)
Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.