Email Marketing

Email Marketing: 6 Tips For Strong Calls To Action

The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
30:10
Email Personalization: The STARR Methodology

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
32:55
Oracle Eloqua How-To: Branding and Deliverability

Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Myth-Busting Send Time Optimization: What Your Data Can Tell You

For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
29:45
5 Automated Marketing Campaigns EVERY Sports Team Needs

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
11:10
How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms

This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Tegrita IP Warming Playbook

IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
Email Template Requirements Playbook

This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
It’s a refresh, not a rebrand! – Key Considerations for Marketing Managers

When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Touch point Governance: Establishing an Approach to Managing Email Frequency

Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Creating your Custom Preference Center in Eloqua with data lookups

This article will guide you through some of the technical aspects of a custom preference center.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
21:20
TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Show & Tell: Email Snooze Functionality

Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
17:08
TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)

Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
The Importance of IP Warming – Get it Right the First Time!

IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Show & Tell: Master Exclude Soft Bounces

Soft bounces indicate a temporary delivery issue to an email address. Learn how we helped a client by implementing a simple process that excluded soft bounces from other communications.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Email Marketing

Email Marketing: 6 Tips For Strong Calls To Action

The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.

Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.

Email Personalization: The STARR Methodology

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

Oracle Eloqua How-To: Branding and Deliverability

Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.

Myth-Busting Send Time Optimization: What Your Data Can Tell You

For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

5 Automated Marketing Campaigns EVERY Sports Team Needs

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms

This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.

Tegrita IP Warming Playbook

IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.

Email Template Requirements Playbook

This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.

TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...

It’s a refresh, not a rebrand! – Key Considerations for Marketing Managers

When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.

Touch point Governance: Establishing an Approach to Managing Email Frequency

Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.

Creating your Custom Preference Center in Eloqua with data lookups

This article will guide you through some of the technical aspects of a custom preference center.

TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

Show & Tell: Email Snooze Functionality

Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.

TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)

Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.

The Importance of IP Warming – Get it Right the First Time!

IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders

Show & Tell: Master Exclude Soft Bounces

Soft bounces indicate a temporary delivery issue to an email address. Learn how we helped a client by implementing a simple process that excluded soft bounces from other communications.

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