Email Marketing

  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • How to Influence the Entire Revenue Journey with a New Approach to Email Marketing11:10

    How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

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  • Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms

    Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms

    This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.

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  • Tegrita IP Warming Playbook

    Tegrita IP Warming Playbook

    IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.

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  • Email Template Requirements Playbook

    Email Template Requirements Playbook

    This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.

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  • TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

    TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

    Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...

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  • It’s a refresh, not a rebrand! – Key Considerations for Marketing Managers

    It’s a refresh, not a rebrand! – Key Considerations for Marketing Managers

    When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.

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  • Touch point Governance: Establishing an Approach to Managing Email Frequency

    Touch point Governance: Establishing an Approach to Managing Email Frequency

    Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.

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  • Creating your Custom Preference Center in Eloqua with data lookups

    Creating your Custom Preference Center in Eloqua with data lookups

    This article will guide you through some of the technical aspects of a custom preference center.

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  • TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)21:20

    TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

    Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • Show & Tell: Email Snooze Functionality

    Show & Tell: Email Snooze Functionality

    Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.

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  • TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)17:08

    TegTalk: Cut Through the Noise – Visual Storytelling for Digital Marketers (Episode 6)

    Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.

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  • The Importance of IP Warming – Get it Right the First Time!

    The Importance of IP Warming – Get it Right the First Time!

    IP warming is an effective strategy that can be used to build a good sender reputation. The process is designed to ensure legitimate businesses grow their reputations & become known as trusted senders

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