This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spa...
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“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...
The concept of Modern Marketing is still a bit abstract, so here is a look at how others across the web have defined and described the concept.
What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.
The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.
Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.
Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...
When your brand becomes tired and outdated it’s important to step back and decide what is best for your organization: a rebrand or a refresh.
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
This article will guide you through some of the technical aspects of a custom preference center.
Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.
Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.