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Google Analytics Introduction and UTM Framework

October 9, 2019 Jesse Nobbe

Google Analytics Introduction and UTM Framework Tegbook

Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM (Urchin Traffic Monitor) URL with Oracle Eloqua to gain insights into the source and engagement levels of your website visitors.

The top 3 'teg'aways you'll get from this Tegbook include:

  • Use UTMs in your links to send additional information to Google Analytics
  • Be sure the Google Analytics scripts are properly installed on your websites to ensure accuracy
  • Oracle Eloqua can also collect UTM information once set up

Flip through our Google Analytics and UTM Framework Tegbook to learn more!

About the Author

Jesse is a Former Sr. Technology Lead at Tegrita. He helps design, build, and maintain robust Rev Tech solutions. In his free time he likes to power lift and dabble in piano.

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