Home » Having The Right RevTech » Google Analytics Introduction and UTM Framework
   

Google Analytics Introduction and UTM Framework

October 9, 2019 Jesse Nobbe

Google Analytics Introduction and UTM Framework Tegbook

Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM (Urchin Traffic Monitor) URL with Oracle Eloqua to gain insights into the source and engagement levels of your website visitors.

The top 3 'teg'aways you'll get from this Tegbook include:

  • Use UTMs in your links to send additional information to Google Analytics
  • Be sure the Google Analytics scripts are properly installed on your websites to ensure accuracy
  • Oracle Eloqua can also collect UTM information once set up

Flip through our Google Analytics and UTM Framework Tegbook to learn more!

About the Author

Jesse is a Former Sr. Technology Lead at Tegrita. He helps design, build, and maintain robust Rev Tech solutions. In his free time he likes to power lift and dabble in piano.

Follow on Linkedin More Content by Jesse Nobbe
Previous Article
How Content Experience Helps Financial Services (Full Interview)
How Content Experience Helps Financial Services (Full Interview)

Join Brandi Starr and Mythili Viswanathan as they join Uberflip to discuss how content experience helps fin...

Next Article
4 Lead Management Strategy Tips that Will Take Your Team to the Next Level
4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

Many organizations struggle with lead management. Here’s how to improve on your existing lead management st...

Return to Home