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Email Template Requirements Playbook

Issue link: https://activate.tegrita.com/i/1037906

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6 CLIENT REQUIREMENTS: Email Template - Client provides PSD/Mock-up PROCESS: 1. Client provides Email mockup and suppor ng files. 2. Eloqua development team reviews layout and notes anything that may need upda ng or op mizing and alerts client. 3. Tegrita builds email templates - Standard (user has access to the HTML) and Protected (user edits via a WYSIWYG editor). 4. Tegrita QA checks/runs Litmus tests on templates. 5. Tegrita schedules walkthrough of templates and Email Editors, and/or sends emails to client to review. 6. Revision cycle if needed (may require addi onal budget). Provide PSD file, JPEG of email, suppor ng images and any hyperlinks. Provide a requirements document (if it exists). Provide a brand style guide. Provide mock-up of mobile view and desktop view. If no mobile view is available, Tegrita can advise on best prac ces for mobile and client must sign off on recommenda ons. If not included in the PSD/Mockup, provide content for email footer - physical address, privacy policy, unsubscribe verbiage. Provide informa on around what areas of the email should be editable and/or deletable for the protected template version. Provide all fonts, colors, and stylis c details (next page).

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