2
Intro to your
IP Warming
playbook
Knowledge is power!
IP warming, or the "warming up" process, is a way to build
your IP reputa on, thus ensuring your emails get past the
spam filters of email providers and reach your recipients.
ESPs (Email Service Providers) like Eloqua and Responsys do
their best to ensure that their IP scores are excellent. Your
job is to maintain this high level by ensuring your emails
and list prac ces keep you out of the spam box.
This playbook will help you plan and execute a successful
IP warming process.
top 3
'teg'aways
• Consider IP Warming if you have a new IP
address or a significant increase in volume
• Establish a schedule, ramp up, avoid problems
and act quickly
• Evaluate and make modifcia ons throughout
the process
