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Q: How can I avoid ge ng blacklisted again?
A: Here are several things you can do:
• Set proper expecta ons: Send a series of welcome emails at sign-up.
Be clear about both the type and volume of communica ons and make
sure to follow through on your promise. If you have different types of
communica ons for different audiences, invite them to join in, don't
assume people will be interested in mul ple lists.
• Check your content for Spam triggers: Pay close a en on to your content.
People knowingly mark emails as spam that they know are not spam –
over 21%. But there are also content filters that could land you in email
jail. There are many tes ng pla orms that allow you to spam-check your
content before sending to your list. With IP warming, it's cri cal to know
your content is solid. Evaluate past campaigns to determine what content
was problema c.
• Use a preference center: Give recipients an op on other than "Mark as
Spam". Use a preference center to allow subscribers to choose the type
of communica ons they would like to receive or opt-down to fewer
email groups.
• Make unsubscribing easy: Allow recipients to opt-out with one click. If
they can't easily opt-out, they will simply click "THIS IS SPAM" and get
rid of you.
FAQs on IP Blocking
