7
Ge ng Started with IP Warming
Don't get nervous - there is more flexibility than you may realize. Use these
ps to keep you on the path to success:
1. Start Slow
• Check sender reputa on ini ally and a er every send.
• Monitor reports daily and watch for any IP blocks. If you see issues,
be prepared to pause, course correct and follow up as needed
immediately.
2. Start Low
• Stay within the volume thresholds of the major ISPs. You may
want to split your list by ISP average percentage breakdowns.
• Stay at the same level successfully at least 2-3 days before each
volume increase.
3. Send Clean
• Start Clean: Start with an ac ve list, preferably opted-in within the
last 3 months. If using an inac ve list or one older than 6 months,
engagement may not be as high, but the IP warming exercise can s ll
be effec ve if you need the numbers – assuming this is a list you plan
on using in the future as well.
• Stay Clean: Most email marke ng pla orms automa cally
remove bouncebacks, unsubscribes and spam complaints on
your behalf. If yours does not, ensure a process is in place to
receive the feedback loops (FBL) from the ISPs and remove
complainers immediately.
