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Marketing Planning &
Roadmapping Guide
Influencers
Your influence and recommenda ons to leadership are an
invaluable part of your team's success, and, it's no small feat.
In addi on to the plethora of tools, technologies, and best
prac ces to consider, whatever solu ons you explore have to
be balanced with in-house resourcing challenges, budgetary
limita ons and day-to-day performance obstacles.
Tegrita is here to help. This handy guide outlines our
methodology—from assessing your current marke ng
environment to developing a formal roadmap forward.
Combined with the downloadable templates that you will
receive from us via email, you have a powerful tool to
help determine the path for your organiza on to improve
efficiency, develop an agile growth strategy, and maximize
marke ng results.
top 3
'teg'aways
• The first step is the right step. Your
roadmapping journey begins with a
commitment to start.
• Prepare to take a hard look at your current
environment, but remain objec ve.
• Keep in mind that it is okay to 'go back to
square one'. The best outcomes for your
business will be shaped by trial and error,
even during the planning process.