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TegBook - Your Marketing Planning & Roadmapping Guide

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11 Go with the flow! Don't a empt to s ck to a 12-18 month plan without watching for changes in business climate or shi s in priority. Be careful to not expend valuable resources on needs or goals that no longer—or should no longer—exist. Create a Review Team consis ng of key team members and project leaders. Meet monthly or quarterly (depending on how quickly things change within your organiza on) to review progress, reset expecta ons and priori es, and adjust the roadmap however needed. . teg p: Who should be in your review team? Consider including team members who have the ability to 'keep their ears to the ground". They will be able to contribute to the Review Team by providing insight and iden fying issues.

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