Case Studies

St. Louis Blues Win Big Integrating Eloqua with Tegrita

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Project Tegrita Consul ng Group assisted the St. Louis Blues' marke ng team with an Oracle Eloqua SmartStart implementa on and other technology to increase efficiency, personaliza on, and revenue from email marke ng. Client The St. Louis Blues are a professional ice hockey team in the Na onal Hockey League (NHL) with a home base of an approximately 20,000-seat venue located in downtown St. Louis, MO. Like most sports organiza ons, the St. Louis Blues are focused on selling ckets — both single-game and season passes. Industry Sports & Entertainment What we did The St. Louis Blues marke ng team leaned on the experts at Tegrita to support the implementa on of Oracle Eloqua, which included strategic planning, technology implementa on, training, and execu on. Tegrita consultants were also integral in facilita ng integra ons with MS Dynamics and KORE. Business Challenges The business challenges faced by the St. Louis Blues marke ng team will sound familiar to most sports organiza ons. There are four main areas the team considered when making the decision to switch to a new way of approaching its marke ng technology stack and strategy. Overwhelmed and underperforming. That's how the St. Louis Blues marketing team felt without an efficient marketing automation tool. Learn how they did a 180 with their marketing operations by implementing best-in-class tools with the help of yours truly. NHL TEAM ST. LOUIS BLUES Win Big Integra ng Eloqua with Tegrita Consul ng Group Case Study | Oracle Eloqua | Sports & Entertainment

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