Case Studies

St. Louis Blues Win Big Integrating Eloqua with Tegrita

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© 2019 Tegrita Corporation 100 King St. West Suite 5700, Toronto, Ontario. 1.800.771.3308 | About Oracle Marketing Cloud B2B and B2C marketers choose Oracle Marke ng Cloud, an integrated por olio of best-in-class applica ons, to drive sales, brand and customer loyalty. OMC leverages the industry's richest datasets and most adap ve intelligence so marketers can deliver irresis ble, consistent and connected experiences to customers wherever they are and however they choose to engage. Leading brands harness the power of Oracle Marke ng Cloud, our comprehensive partner ecosystem and extensive marke ng exper se to achieve new levels of visionary marke ng. Visit ngcloud . Client Success While the marke ng team at the St. Louis Blues measures their email marke ng success by standard metrics such as open rate and clickthrough rate, they also consider addi onal qualita ve data specific to the industry. This includes fan engagement, the amount of me fans spend on the website, and how much actual a ribu on they can give to cket sales from email marke ng. Since the implementa on of Oracle Eloqua, the St. Louis Blues' email metrics have seen an overall increase. Email open and clickthrough rates have improved. Perhaps the area of most visible success is the increased efficiency of the marke ng team. They're able to create messages quickly and effec vely. Gone are the days of missing out on sending me-sensi ve offers due to prep and execu on delays. A by-product of this increased efficiency is more revenue a ributed to email. With the efficiency in execu on of emails, the team has more bandwidth to add custom content and increase the number of emails they're sending. This in turn generates more opportuni es for the sales team. Both the St. Louis Blues marke ng team and Tegrita are excited to see this ini al growth. We're in agreement that much of the success of the implementa on will play out in the long-term. The goals for this implementa on are far- reaching and the team is taking baby steps to progress in a smart way. In the future, the team plans to train their marketers consistently on Oracle Eloqua best prac ces, exis ng features, and new tools. A er all, no ma er how much you know, you can always learn more. The team has only scratched the surface when it comes to Oracle Eloqua's func onality and plans to test and experiment more. Another goal expressed by the St. Louis Blues is to build out automa on and segmenta on at more advanced levels. The team would like to spend more me analyzing data and sending smarter, more personalized messages based on what they learn from their fans' behavior. This means automa cally adding subscribers to Eloqua Segments from mul ple data sources. Overall, the St. Louis Blues marke ng team recommends an Oracle Eloqua integra on for other professional sports organiza ons. In addi on, it said having a trusted partner like Tegrita in this area was vital to success. The team valued Tegrita's focus on understanding their needs, the importance of the different systems implemented, and the outcomes the team wanted to achieve. Score.

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