Project
Tegrita Consul ng Group assisted the St. Louis Blues'
marke ng team with an Oracle Eloqua SmartStart
implementa on and other technology to increase efficiency,
personaliza on, and revenue from email marke ng.
Client
The St. Louis Blues are a professional ice hockey team in
the Na onal Hockey League (NHL) with a home base of an
approximately 20,000-seat venue located in downtown
St. Louis, MO. Like most sports organiza ons, the St. Louis
Blues are focused on selling ckets — both single-game
and season passes.
Industry
Sports & Entertainment
What we did
The St. Louis Blues marke ng team leaned on the experts
at Tegrita to support the implementa on of Oracle
Eloqua, which included strategic planning, technology
implementa on, training, and execu on. Tegrita consultants
were also integral in facilita ng integra ons with MS
Dynamics and KORE.
Business Challenges
The business challenges faced by the St. Louis Blues
marke ng team will sound familiar to most sports
organiza ons. There are four main areas the team
considered when making the decision to switch to a new way
of approaching its marke ng technology stack and strategy.
Overwhelmed and underperforming. That's how the St. Louis Blues marketing
team felt without an efficient marketing automation tool. Learn how they did
a 180 with their marketing operations by implementing best-in-class tools
with the help of yours truly.
NHL TEAM ST. LOUIS BLUES
Win Big Integra ng Eloqua with Tegrita Consul ng Group
Case Study | Oracle Eloqua | Sports & Entertainment
