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IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

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11 Despite many marke ng departments seeing fewer resources and more demands, modern marke ng leaders can s ll thrive in tough economic mes. By partnering with the right consultancy to work alongside in-house experts, you can adapt your marke ng department to meet the new expecta ons. Brandi Starr Chief Opera ng Officer | Managing Consultant at Tegrita Brandi Starr is a true Modern Marke ng Maven. She believes marke ng magic happens at the intersec on of strategy, crea vity, and technology. Brandi's career has spanned a variety of industries and marke ng disciplines. Her exper se include demand genera on and nurture strategy, agile marke ng planning and marke ng process refinement. Conclusion 11

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