Issue link: https://activate.tegrita.com/i/1267955
7 Strengths of In-House Marke ng Team The primary benefit of an in-house marke ng team is a deep understanding of the brand, products/services, target audience, goals, and compe ve landscape. Other benefits of an in- house marke ng team include: • Speedy team input, control, coordina on and direc on. • Employees may be more vested in the long-term vision of the company. Strengths of Outsourcing to a Reputable Partner Over the years, the term 'outsourcing' has become associated with low cost resources in foreign countries or ques onable freelancers offering bargain pricing. Although inexpensive, these types of rela onships come with much risk. Instead, engage with a trusted consul ng partner or agency. Then, outsourcing becomes valuable and low risk. The benefits of working with a reputable partner are plenty, but the key strengths correlate directly to the top resourcing challenges. A trusted partner is: • Adap ve and scalable. Consultancies and agencies operate in agile environments able to shi priori es and resources with ease. They can easily scale up the available resources to lean in more when volume is high or reduce support during slower business cycles. • Consistent and a source of knowledge. O en, the tenure of a consultant is longer than the tenure of an employee thereby retaining cri cal business knowledge over a longer period. A common consul ng prac ce is to maintain a client knowledge base. This in-depth knowledge and low rate of turnover help to reduce the knowledge gap when employees depart. Partners can also provide training and refreshers to new/returning employees. • Cost effec ve for exper se across disciplines. A skilled marke ng consultancy has experts across mul ple marke ng func ons and technologies. You are partnering with a team of marke ng experts who are already trained to deliver results. • Strategic and full of ideas. Seasoned consultants start as seasoned marketers. They've seen the evolu on of the industry and have a vast experience solving difficult marke ng challenges.