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IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

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9 9 3. Service Delivery Approach and Turnaround: One of the biggest complaints about outsourcing is the disconnect between the internal and outsourced teams. Challenges in how informa on, requests, and updates flow can be a distrac on if there isn't alignment. Be sure the partner can work the way that your team is used to working. A good partner will have mul ple ways of collabora ng with your team. 4. Contract Terms: The ques on to ask is "How do I want to contract so that I have the best people and my desired experience?" and not "How much will it cost?". Your contract with a partner goes far beyond pricing; it can include service level agreements, access to more or less resources, a deeper level of support, expecta ons of availability and more. You must consider what is most advantageous for your budget and your team's needs. 5. Look for Chemistry: One of the most important and yet most overlooked aspect is how you feel about the company and the team you are working with. Mediocre may work in mes of surplus, but synergy is required to thrive in tough mes. You should enjoy the rela onship you have with your partner, they should consistently bring ideas, be comfortable pushing back when needed, and genuinely feel like an extension of your team.

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