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P15 Marketing Maturity Assessment & Roadmap

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P15 Marketing Maturity Assessment & Roadmap CMOs are modernizing their marke ng systems as much as possible to respond to changing customer expecta ons and demands. However, progress is slow. Changes and investments aren't achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automa on and integra on blind spots and how to audit the effec veness of their revenue teams. According to McKinsey & Company, "modernizing marke ng capabili es requires an upgrade of four key opera onal enablers." The Tegrita P15 Marke ng Maturity Assessment uses the McKinsey framework to assess your marke ng opera ons model. We provide you with exact feedback on the 15 performance factors affec ng your success including data cleanliness and accuracy, cross channel orchestra on, documented and scalable workflows and revenue team alignment. M ode r n M a r ke ng M a t u rit y Enab l e rs Organiza onal Design & Cuture Talent & Agency Management Agile Way of Working Data & Technology M a rke ng Capab ili es P eo p l e T e c h n o l o g y P r o c e s s Res u lts M ar ke ng O p er a ng M o de l

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