P15 Marketing Maturity
Assessment & Roadmap
CMOs are modernizing their marke ng systems as much as possible to respond to changing customer
expecta ons and demands. However, progress is slow. Changes and investments aren't achieving the
desired results. The pressures of hurried decision-making mean agencies lack an understanding of what
is working, where they have automa on and integra on blind spots and how to audit the effec veness of
their revenue teams.
According to McKinsey & Company, "modernizing marke ng capabili es requires an upgrade of four key
opera onal enablers." The Tegrita P15 Marke ng Maturity Assessment uses the McKinsey framework to
assess your marke ng opera ons model. We provide you with exact feedback on the 15 performance
factors affec ng your success including data cleanliness and accuracy, cross channel orchestra on,
documented and scalable workflows and revenue team alignment.
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