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RevTech
Over the last 25 years, as technology solu ons were slowly introduced—first at a trickle, then
a flood—siloed groups independently purchased disparate, unintegrated revenue-focused tools.
It was the wrong approach, and it wasted money and resources for organiza ons. In the process,
it stymied growth.
And it's me to do be er.
We've begun implemen ng an alterna ve strategy for our clients, which is producing measurable,
posi ve results. The first step is to integrate RevTech and create and priori ze a dedicated
RevOps func on.
RevOps
We recommend consolida ng and integra ng RevTech (all sales and marke ng technology, including all
customer-facing technology where possible) in a front-office IT department we call RevOps. This group
is a dis nct and separate func on from the front-office IT department. It's dedicated exclusively to the
integra on, implementa on, support, and usability of all revenue-focused technology tools.
Once RevOps is established, we've found clients experience an overall galvanizing shi toward
organizing processes and goals across customer-facing groups, including service, support, marke ng,
sales, and customer success.
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