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At this unprecedented moment in history, we are at the ideal crossroads to learn and grow from what
got us to where we are at this moment. Remember, we're not here, in this disconnected and well-
inten oned, but dysfunc onal place because of what we've done in marke ng alone.
We are rooted in a long history. We are here because of how organiza ons have developed, how
marke ng and sales have evolved, and how technology has become front and center in our everyday
lives. As marke ng leaders, we must develop and contribute to successful, revenue-focused growth
strategies informed by history and driven by agile adapta on and brave innova on that shapes what's
next. And in this unprecedented moment, now is the me.
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2. RevOps: Create a dis nct func on of RevTech and people
fully dedicated to the integra on, implementa on, support,
and usability all revenue-focused technology tools. Once
RevOps is established, shi toward aligning all customer-facing
processes and people with cross-func onal leadership support
and shared goals.
1. RevTech: Consolidate all sales and marke ng technology.
3. Chief Revenue Officer: Appoint and empower a senior
execu ve leader exclusively and directly responsible to drive
revenue-focused results.
Conclusion
