Marketing Executive

  • 4 Principles for Effective Lead Management

    4 Principles for Effective Lead Management

    Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!

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  • We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand

    We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand

    Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!

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  • 2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.

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  • Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal26:43

    Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

    Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...

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  • Tegrita Testimonial: Eaton Power Quality2:56

    Tegrita Testimonial: Eaton Power Quality

    "I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"

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  • Tegrita Testimonial: Oracle Quest Community3:21

    Tegrita Testimonial: Oracle Quest Community

    "Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

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  • Timespan-based Reporting With Eloqua Insight5:57

    Timespan-based Reporting With Eloqua Insight

    In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

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  • What CX Industry Trend Keeps You Up at Night? CX Heroes Series2:11

    What CX Industry Trend Keeps You Up at Night? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.

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  • What Advice Do You Have for Future CX Professionals? CX Heroes Series1:57

    What Advice Do You Have for Future CX Professionals? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.

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  • TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)16:21

    TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

    Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!

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  • Why I’m Uber Excited About THIS Content Experience Platform10:19

    Why I’m Uber Excited About THIS Content Experience Platform

    Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.

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  • TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)25:34

    TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)

    The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome

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  • TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)29:36

    TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)

    Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In

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  • Before You Create Another Piece of Content Do THIS!10:47

    Before You Create Another Piece of Content Do THIS!

    Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.

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  • Tegrita helps Three Universities Accelerate Their Admissions Pipeline

    Tegrita helps Three Universities Accelerate Their Admissions Pipeline

    Higher Education marketers have complex needs. The Case Study details how, with the help of Tegrita, these three universities scaled and accelerated ROI using Oracle Eloqua.

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  • TegBook - Your Marketing Planning & Roadmapping Guide

    TegBook - Your Marketing Planning & Roadmapping Guide

    Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

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  • TegTalk: Content Creation Challenges (Episode 7)37:05

    TegTalk: Content Creation Challenges (Episode 7)

    Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!

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