Reimagining Your 2020 Marketing Plan During COVID-19
There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full team or expected budget. Lead by Brandi S
Success as a Modern Marketer
Modern Marketing is “an adaptive methodology that drives business results by blending strategy, creative, technology, and analysis.” This infographic shows the 7 principles of Modern Marketing.
Webinar: Futureproof Your Marketing Automation Investment
Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.
Crafting a Marketing Technology Strategy For your Business
On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing
What Is Marketing Automation? Answers From Around The Web
What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.
5 Ways to Engage Virtually After Cancelled Events
Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!
Tegrita Testimonial: Eaton Power Quality
I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization.
Why Do Clients Like Working With Tegrita?
We asked some of our consultants why they think clients like working with Tegrita. Their answers embody who we are as an organization and why our customers love us.
Oracle Eloqua How-To: Stack Attack - Formstack Integration Strategies and Tips
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jesse Nobbe presents: Stack Attack - Formstack Integration Strategies and Tips.
4 Principles for Effective Lead Management
Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!
We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand
Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!
MarTech Introduction: OneMob - Video Platform
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.
2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita
While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.
How to Influence the Entire Revenue Journey with a New Approach to Email Marketing
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M
Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal
Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...
Tegrita Testimonial: Oracle Quest Community
"Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr
Grow Fast or Die Slow: Strategy Activation for Fast-Growing Technology Companies
Smart businesses know growth trumps everything else. Recorded during the live lunch & learn this experience is a practical working model technology companies have used to pivot their marketing.
Why we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio