CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

September 15, 2020 Brandi Starr

“If someone sneezed, they were a lead.” ….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done. Listen to the full episode HERE!

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Brandi on Twitter @triciagellman @ModernMktgStarr @HYPERGROWTH_Pod 

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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