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TegBook - Your Marketing Planning & Roadmapping Guide

The Marketing Planning & Roadmapping Guide

From Reactive to Agile: Assessing your Current Marketing Environment

Let's be honest… do you have enough time every day to focus on strategy? Probably not. You have other pressing issues such as immobile budgets, slim resources, and a rapid-paced environment that likely pushes you into a more day-by-day, tactical role. Shifting into the role of strategic growth driver, architect or informed influencer takes time, dedication, and the right mix of internal and external expertise, technology, and agile planning.

Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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