At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience. See what Tegrita's Chief Operating Officer, Brandi Starr has to say.
Timespan-based Reporting With Eloqua Insight
In this video, I will show you how to take advantage of an advanced technique to create timespan-based repo...
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2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita
While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.
Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal
Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...
Tegrita Testimonial: Eaton Power Quality
"I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"
Tegrita Testimonial: Oracle Quest Community
"Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr
Why we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio
Timespan-based Reporting With Eloqua Insight
In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.
What Advice Do You Have for Future CX Professionals? CX Heroes Series
At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.
TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)
Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!
Why I’m Uber Excited About THIS Content Experience Platform
Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.
TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)
The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)
Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In
Before You Create Another Piece of Content Do THIS!
Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.
Tegrita helps Three Universities Accelerate Their Admissions Pipeline
Higher Education marketers have complex needs. The Case Study details how, with the help of Tegrita, these three universities scaled and accelerated ROI using Oracle Eloqua.
TegBook - Your Marketing Planning & Roadmapping Guide
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
TegTalk: Content Creation Challenges (Episode 7)
Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!
TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)
To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.
TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)
Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.
Move Over Personas, Hello Journey Archetypes