The Road to CMO Success: Making the First 100 Days Count

Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment

Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.

Oracle Eloqua has many tools to help improve your brand recognition & reputation such as customizable landing pages & email templates. This article explores more ways to achieve that. Read More.

As a marketer, your email marketing success depends on your messages reaching your recipients’ inboxes without errors. Here are essential steps to prevent soft bounce back emails with Oracle Eloqua.

Amy Noel, Strategy Lead at Tegrita, joins Dave and Ryan from the HotSoup Podcast to talk how Sales and Marketing should work together to form Revenue Operations.

Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn more about Disparate Marketing Systems.

Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.

A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.

Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.