This week's expert #OntheFly is Brandi Starr, Chief Operating Officer of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools so marketers can free up their time to do what really matters.
About the Author
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
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36:48On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
19:14Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses
5:10One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
18:27In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!
6:13Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.
2:50Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.
19:58Oracle Eloqua is not created to evaluate data quality but there there are a number of useful tools within the platform that can help with that. Jesse Nobbe shares more details in this video.
This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.
Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.
Filtering your data and gathering the right audiences to use in campaigns in HubSpot is achievable. Learn how to make sense of your contact data.
A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.
Oracle Eloqua is not only an email automation tool, Storing Data and Evaluating Data are some of its functionalities. Learn more through these examples.
On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.
The most crucial element of all your email marketing efforts is RESULTS. In this article we are breaking down 5 key email marketing metrics you should be keeping an eye out for.
Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment
Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.
Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.
Oracle Eloqua has many tools to help improve your brand recognition & reputation such as customizable landing pages & email templates. This article explores more ways to achieve that. Read More.
