MarTech Introduction: Fabl - Content Experience Platform

September 3, 2020

Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, Mario Salinas presents: Fabl.

How can marketers engage with their audience to enhance the fan experience now that the physical environment on game day is on pause for the foreseeable future? In this presentation, you will learn why and how sports teams can double down on the digital and virtual fan experience by leveraging content to not only keep their audience engaged but to also drive new content centric revenue streams native to the digital environment where audiences are now spending the entirety of their time.

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