Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

May 6, 2021 Brandi Starr

We as marketers have an abundance of data within reach, so why do most stick to the same basic targeting criteria? Are you ready to (truly) be data driven? Join, Brandi Starr, career Modern Marketer and Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense. In this session you will learn:

  • How to leverage Digital Body Language (DBL) in your targeting.
  • Ways to improve targeting by profile criteria; and
  • Key opportunities to target based on “why” customers buy as opposed to “who” is buying.

Click here to view session slides and the B2BMX resources stream

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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