Tegrita Consulting Group is excited to partner with NHL team, the Arizona Coyotes, to identify their immediate accomplishments with Oracle Eloqua. From implementation to now, the Coyotes are delivering their fans with a unique experience on and off the ice.
The Case Study details the pre-Eloqua pain points and gaps in the Coyotes’ marketing automation experience and the lack of fan involvement. Ben Wang, Director of Business Analytics, assessed various Marketing Automation vendors and selected Oracle Marketing Cloud and Eloqua as the platform to take the Coyotes fan experience to the next level. His decision was quickly rewarded as a win for the Coyotes and for their dedicated fans!
Up next: Learn the secret to increasing sales retention in the Sports & Entertainment industry!