Marketing & Sales Alignment
MarTech Introduction: OneMob - Video Platform
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.
You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late
Don’t drop the ball: the cost of not having early “Sales-Marketing alignment” is too high! Clearly defining a lead and how they should be tracked & managed is key.
Oracle Eloqua How-To: Ticket Sales Opportunity Process
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.
Why I’m Uber Excited About THIS Content Experience Platform
Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.
Sports Marketing Managers Hold the Key to Reducing Sales Turnover
Sports marketing teams using Oracle Eloqua have a key resource for their sales team, that if used correctly can help improve sales retention.
Getting Sales to “Buy-in”
Getting buy-in from non-marketing teams can be a struggle for organizations Nick Smirnoff from Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal campaign.