Why I’m Uber Excited About THIS Content Experience Platform

November 28, 2018 Brandi Starr

Recently, Content Experience was solidified as MarTech category. According to G2 Crowd, Content Experience software “enables companies to create personalized experiences geared toward audience engagement.”. To qualify in this category, the technology must:

  • Enable companies to aggregate assets in a repository, with tools to segment and organize content for various use cases, audiences, and accounts.
  • Offer templates to customize and design personalized content experiences.
  • Contribute to conversion via lead forms, personalized recommendations, and CTAs.
  • Provide metrics on how content is performing, including audience insights.

Watch my video to learn what Content Experience technology I am UBER excited about and why you should be too. Let’s continue the conversation about your content marketing initiatives, and how to create true content experiences.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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