Marketing Strategy

  • What is Inbound Marketing… Answers From Around the Web

    What is Inbound Marketing… Answers From Around the Web

    Here is what the web has to say when we asked "What is Inbound Marketing?" Excellent answers from marketing industry leaders to help understand Inbound.

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  • Innovative Ideas for Communicating During the Shutdown29:28

    Innovative Ideas for Communicating During the Shutdown

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Innovative Ideas for Communicating During the Shutdown.

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  • Reimagining Your 2020 Marketing Plan During COVID-1934:41

    Reimagining Your 2020 Marketing Plan During COVID-19

    There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full team or expected budget. Lead by Brandi S

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  • Success as a Modern Marketer

    Success as a Modern Marketer

    Modern Marketing is “an adaptive methodology that drives business results by blending strategy, creative, technology, and analysis.” This infographic shows the 7 principles of Modern Marketing.

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  • Crafting a Marketing Technology Strategy For your Business14:21

    Crafting a Marketing Technology Strategy For your Business

    On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing

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  • 5 Ways to Engage Virtually After Cancelled Events

    5 Ways to Engage Virtually After Cancelled Events

    Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!

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  • Don’t Let the Fire Go Out – Life After IP Warming25:03

    Don’t Let the Fire Go Out – Life After IP Warming

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Don’t Let the Fire Go Out – Life After IP Warming.

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Champions stay champions by consistently training to be the best, and they achieve this through support from experts. Let's explore how partners can help your organization stay at the top of its game.

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  • We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand

    We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand

    Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!

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  • Email Marketing: 6 Tips For Strong Calls To Action

    Email Marketing: 6 Tips For Strong Calls To Action

    The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.

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  • Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.

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  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

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  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • Grow Fast or Die Slow: Strategy Activation for Fast-Growing Technology Companies1:14:01

    Grow Fast or Die Slow: Strategy Activation for Fast-Growing Technology Companies

    Smart businesses know growth trumps everything else. Recorded during the live lunch & learn this experience is a practical working model technology companies have used to pivot their marketing.

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

    Watch Video
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