Marketing Strategy

  • Tegrita Intro Capabilities Brochure

    Tegrita Intro Capabilities Brochure

    Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.

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  • Marketing Across Continents – How Global Companies Are Missing the Mark

    Marketing Across Continents – How Global Companies Are Missing the Mark

    Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

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  • Top Digital Marketing Trends to Watch in 2020

    Top Digital Marketing Trends to Watch in 2020

    Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...

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  • Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

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  • Marketing Automation Strategy: League Restart Marketing Strategies36:10

    Marketing Automation Strategy: League Restart Marketing Strategies

    Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • What Is Lead Management? Answers From Around the Web

    What Is Lead Management? Answers From Around the Web

    Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

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  • What is Agile Marketing? Answers From Around the Web

    What is Agile Marketing? Answers From Around the Web

    The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

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  • 3 Benefits of Outsourcing Digital Marketing

    3 Benefits of Outsourcing Digital Marketing

    Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

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  • Thinking of Marketing Automation?  Here are 15 Important Facts Everyone Should Know!

    Thinking of Marketing Automation? Here are 15 Important Facts Everyone Should Know!

    Many organizations find themselves at risk of falling behind the curve if they can’t keep up with the increasing demands of their customer. So, what’s the answer? #Marketing Automation. If...

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  • 5 Steps to Create Amazing Fabl Experiences

    5 Steps to Create Amazing Fabl Experiences

    Stories create an experience, provoke emotion, engage the audience & a good one will stay with them. They can challenge views or follow a character, they all must have a clear beginning, middle & end.

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  • What Is Content Experience? Answers From Around the Web

    What Is Content Experience? Answers From Around the Web

    Content experience is an evolutionary approach to content marketing, placing an emphasis on how your audience consumes and interacts with your content.

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  • Tegrita Announces Strategic Partnership With Fabl

    Tegrita Announces Strategic Partnership With Fabl

    Tegrita, a full-stack marketing technology consulting firm, announces partnership with Fabl, a leading content marketing, management, and publishing platform.

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  • 9 TED Talks Every Modern Marketer Needs to Watch

    9 TED Talks Every Modern Marketer Needs to Watch

    Here are the top 9 TED Talks every Modern Marketer needs to watch! From the importance of storytelling to how boredom can lead to the most brilliant ideas, here is my must watch list!

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  • What is Inbound Marketing? Answers From Around the Web

    What is Inbound Marketing? Answers From Around the Web

    Here is what the web has to say when we asked "What is Inbound Marketing?" Excellent answers from marketing industry leaders to help understand Inbound.

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  • Innovative Ideas for Communicating During the Shutdown29:28

    Innovative Ideas for Communicating During the Shutdown

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Innovative Ideas for Communicating During the Shutdown.

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  • Reimagining Your 2020 Marketing Plan During COVID-1934:41

    Reimagining Your 2020 Marketing Plan During COVID-19

    There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full team or expected budget. Lead by Brandi S

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  • Success as a Modern Marketer

    Success as a Modern Marketer

    Modern Marketing is “an adaptive methodology that drives business results by blending strategy, creative, technology, and analysis.” This infographic shows the 7 principles of Modern Marketing.

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  • Crafting a Marketing Technology Strategy For your Business14:21

    Crafting a Marketing Technology Strategy For your Business

    On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing

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  • 5 Ways to Engage Virtually After Cancelled Events

    5 Ways to Engage Virtually After Cancelled Events

    Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!

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