Marketing Strategy

  • Email Marketing: 6 Tips For Strong Calls To Action

    Email Marketing: 6 Tips For Strong Calls To Action

    The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.

    Read Article
  • Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé

    Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.

    Read Article
  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

    Watch Video
  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

    Read Article
  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

    Watch Video
  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

    Read Article
  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

    Watch Video
  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

    Watch Video
  • Timespan-based Reporting With Eloqua Insight5:57

    Timespan-based Reporting With Eloqua Insight

    In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

    Watch Video
  • Don’t Stop at Hello!  Avoid Personalization Pitfalls

    Don’t Stop at Hello! Avoid Personalization Pitfalls

    80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?

    Read Article
  • What CX Industry Trend Keeps You Up at Night? CX Heroes Series2:11

    What CX Industry Trend Keeps You Up at Night? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.

    Watch Video
  • What Advice Do You Have for Future CX Professionals? CX Heroes Series1:57

    What Advice Do You Have for Future CX Professionals? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.

    Watch Video
  • TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)16:21

    TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

    Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!

    Watch Video
  • Why I’m Uber Excited About THIS Content Experience Platform10:19

    Why I’m Uber Excited About THIS Content Experience Platform

    Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.

    Watch Video
  • TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)25:34

    TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)

    The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome

    Watch Video
  • TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)29:36

    TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)

    Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In

    Watch Video
  • Before You Create Another Piece of Content Do THIS!10:47

    Before You Create Another Piece of Content Do THIS!

    Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.

    Watch Video
  • TegBook - Your Marketing Planning & Roadmapping Guide

    TegBook - Your Marketing Planning & Roadmapping Guide

    Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

    Read Flipbook
  • TegTalk: Content Creation Challenges (Episode 7)37:05

    TegTalk: Content Creation Challenges (Episode 7)

    Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!

    Watch Video
  • TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

    TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

    Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...

    Read Article
  • loading
    Loading More...