Marketing Technology Stack

  • MarTech Introduction: OneMob - Video Platform20:34

    MarTech Introduction: OneMob - Video Platform

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.

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  • Using Oracle Eloqua’s Facebook and LinkedIn Apps

    Using Oracle Eloqua’s Facebook and LinkedIn Apps

    With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.

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  • How to Influence the Entire Revenue Journey with a New Approach to Email Marketing11:10

    How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

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  • Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • Timespan-based Reporting With Eloqua Insight5:57

    Timespan-based Reporting With Eloqua Insight

    In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

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  • What CX Industry Trend Keeps You Up at Night? CX Heroes Series2:11

    What CX Industry Trend Keeps You Up at Night? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.

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  • What Advice Do You Have for Future CX Professionals? CX Heroes Series1:57

    What Advice Do You Have for Future CX Professionals? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.

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  • Why I’m Uber Excited About THIS Content Experience Platform10:19

    Why I’m Uber Excited About THIS Content Experience Platform

    Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.

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  • Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

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  • MarTech: Expectation vs. Reality – A Marketing Technologist’s Perspective

    MarTech: Expectation vs. Reality – A Marketing Technologist’s Perspective

    Facebook Twitter Google+ LinkedIn Email

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  • TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)12:11

    TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)

    Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.

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  • Getting Started with Marketing Automation: What you need to know throughout the process

    Getting Started with Marketing Automation: What you need to know throughout the process

    If you are in the process of choosing a MAP or realize your partner choice wasn’t the best for your team, this blog post will guide you through the process from pre-sales to on-going growth using you

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  • Integration: More Than One Way

    Integration: More Than One Way

    What is the right integration approach? The integration method you choose determines data quality, transparency, measurability, usability and security ― and ultimately your data stories.

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  • Mr/Mrs Right vs. Mr/Mrs Right Now: Choosing the Best MAP5:36

    Mr/Mrs Right vs. Mr/Mrs Right Now: Choosing the Best MAP

    Check out my video to learn more about the key distinction between Eloqua and other Marketing Automation Platforms.

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