Marketing Technology Stack

  • MarTech Introduction: Conversica16:27

    MarTech Introduction: Conversica

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Brian Kaminski presents: Conversica.

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  • What is Modern Marketing? Answers From Around the Web

    What is Modern Marketing? Answers From Around the Web

    The concept of Modern Marketing is still a bit abstract, so here is a look at how others across the web have defined and described the concept.

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  • Webinar: Futureproof Your Marketing Automation Investment18:26

    Webinar: Futureproof Your Marketing Automation Investment

    Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.

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  • Crafting a Marketing Technology Strategy For your Business14:21

    Crafting a Marketing Technology Strategy For your Business

    On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing

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  • What Is Marketing Automation? Answers From Around The Web

    What Is Marketing Automation? Answers From Around The Web

    What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.

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  • 5 Ways to Engage Virtually After Cancelled Events

    5 Ways to Engage Virtually After Cancelled Events

    Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!

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  • MarTech Introduction: Sureshot18:43

    MarTech Introduction: Sureshot

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, David York presents: Sureshot.

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Champions stay champions by consistently training to be the best, and they achieve this through support from experts. Let's explore how partners can help your organization stay at the top of its game.

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  • MarTech Introduction: Motiva AI21:00

    MarTech Introduction: Motiva AI

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's Motiva AI.

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  • How Content Experience Helps Financial Services (Full Interview)

    How Content Experience Helps Financial Services (Full Interview)

    Join Brandi Starr and Mythili Viswanathan as they join Uberflip to discuss how content experience helps financial service companies build trust and stronger client relationship.

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  • On The Fly: Leverage MarTech for Efficient Marketing2:16

    On The Fly: Leverage MarTech for Efficient Marketing

    This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!

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  • Google Analytics Introduction and UTM Framework

    Google Analytics Introduction and UTM Framework

    Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM URL with Oracle Eloqua.

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  • 4 Principles for Effective Lead Management

    4 Principles for Effective Lead Management

    Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!

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  • Can I Manage Events in Oracle Eloqua?

    Can I Manage Events in Oracle Eloqua?

    Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!

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  • MarTech Introduction: OneMob - Video Platform20:34

    MarTech Introduction: OneMob - Video Platform

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.

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  • Oracle Eloqua How-To: Branding and Deliverability32:55

    Oracle Eloqua How-To: Branding and Deliverability

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.

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  • How to Convert Contact Data into Custom Object Data in Oracle Eloqua

    How to Convert Contact Data into Custom Object Data in Oracle Eloqua

    The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!

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  • Using Oracle Eloqua’s Facebook and LinkedIn Apps

    Using Oracle Eloqua’s Facebook and LinkedIn Apps

    With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.

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  • Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User

    Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User

    As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time.

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  • How Much Does an Oracle Eloqua Implementation Cost?

    How Much Does an Oracle Eloqua Implementation Cost?

    One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".

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