Marketing Technology Stack
Anatomy of a Fabl Story
Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...
How To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
5 Steps to Create Amazing Fabl Experiences
Stories create an experience, provoke emotion, engage the audience & a good one will stay with them. They can challenge views or follow a character, they all must have a clear beginning, middle & end.
Fabl Finds The Content Experience Sweet Spot
High impact content experience platform, Fabl, finds the sweet spot! It allows marketers to easily produce, publish, manage, and analyze content.
Tegrita Announces Strategic Partnership With Fabl
Tegrita, a full-stack marketing technology consulting firm, announces partnership with Fabl, a leading content marketing, management, and publishing platform.
MarTech Introduction: Conversica
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Brian Kaminski presents: Conversica.
What is Modern Marketing? Answers From Around the Web
The concept of Modern Marketing is still a bit abstract, so here is a look at how others across the web have defined and described the concept.
Webinar: Futureproof Your Marketing Automation Investment
Marketing Automation is one of the core components of your MarTech Stack. Understanding where to start & how to maximize your ROI is key. Learn how to futureproof your marketing automation investment.
Crafting a Marketing Technology Strategy For your Business
On today’s show, we’re pleased to welcome Brandi Starr, Chief Operating Officer at Tegrita, a modern marketing consultancy focused on technology. In this segment, Brandi first discusses her marketing
What Is Marketing Automation? Answers From Around The Web
What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.
5 Ways to Engage Virtually After Cancelled Events
Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!
MarTech Introduction: Sureshot
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, David York presents: Sureshot.
Value of Working with a Technology Partner
Champions stay champions by consistently training to be the best, and they achieve this through support from experts. Let's explore how partners can help your organization stay at the top of its game.
MarTech Introduction: Motiva AI
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's Motiva AI.
How Content Experience Helps Financial Services (Full Interview)
Join Brandi Starr and Mythili Viswanathan as they join Uberflip to discuss how content experience helps financial service companies build trust and stronger client relationship.
On The Fly: Leverage MarTech for Efficient Marketing
This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!
Google Analytics Introduction and UTM Framework
Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM URL with Oracle Eloqua.
4 Principles for Effective Lead Management
Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!
Can I Manage Events in Oracle Eloqua?
Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!
MarTech Introduction: OneMob - Video Platform
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.