Reimagining Your 2020 Marketing Plan During COVID-19

May 22, 2020 Brandi Starr

There has been a seismic shift in the marketplace that none of us was prepared for. We are having to pivot 2020 plans and, in many cases, do so without a full team or expected budget. Lead by Brandi Starr, Chief Operating Officer at Tegrita, we will cover actionable steps to shift your 2020 strategy and how to execute in Oracle Eloqua. Originally presented at the Southern California Oracle Eloqua User Group this session will focuses on these three pivotal adjustments:

  • Re-focus of nurture campaigns & timelines
  • Re-purposing existing content to offer timely messaging
  • Virtualizing in-person meetings & events

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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