Revenue Rehab: June Recap 2023

June 29, 2023 Brandi Starr

Every week on the Revenue Rehab couch, our host Brandi Starr is joined by renowned revenue leaders to delve into the latest trends and challenges encountered by revenue teams. If you’re eager to stay ahead of the curve and gain valuable insights from industry experts, you’re in the right place. Join us as we explore the hottest topics, buzzwords, and key takeaways that will guide you on your revenue journey. Ready to dive into our recent discussions and elevate your revenue game? Let’s go:

Outsource to Outperform: Unlocking Growth by Embracing External Expertise

In this podcast episode, Taft Love, founder of Iceberg RevOps, and Brandi dive into the multifaceted world of Revenue Operations. Taft defines RevOps as a combination of data, strategy, and systems, emphasizing its ever-evolving nature. The discussion also explores the debate of in-house versus outsourcing for RevOps functions, with Taft highlighting that while certain aspects can be outsourced, the full function is best kept within the organization. The episode touches upon the subjective nature of measuring the ROI of RevOps, suggesting that its value lies in removing barriers to organizational growth and enabling skilled staff to focus on their core responsibilities.

AI Powered Content Creation: Key Considerations When Getting Started with AI

Brandi is joined by marketing executive Ryan Johnston to discuss AI-powered content creation. Ryan brings his expertise in demand generation and shares insights on key considerations when starting with AI. The conversation covers common biases against using AI-generated content, emphasizing the importance of investing effort and quality content. The value and drawbacks of AI are explored, highlighting its ability to spark creativity while also requiring active engagement and consideration. Ryan also emphasizes leveraging AI in the writing process as a supportive tool, particularly in editing and repurposing existing content.

Sustaining Success: The Integral Role of Customer Success in Revenue Teams

In this episode Georgie Papacostas, VP of Customer Success at Sales Assembly, joins the Revenue Rehab couch to discuss the integral role of Customer Success in revenue teams. The discussion begins with defining Customer Success as a goal-oriented approach driven by customer needs. Georgie emphasizes the partnership between customers and Customer Success teams in achieving success. The role of Customer Success in the revenue process is explored, considering factors like company size and growth stage. Georgie highlights the importance of integrating Customer Success, particularly in the renewal stage of B2B SaaS companies. The episode concludes by emphasizing the optimization of revenue through alignment among Sales, Marketing, and Customer Success, emphasizing that companies that work in silos do not succeed. Integration and collaboration are crucial for revenue optimization.

Champion Tracking: Unearthing Hidden Pipelines in B2B Marketing

Braxton Carr, Revenue Enablement Director at UserGems, joins host Brandi to dive into the topic of Champion Tracking in B2B marketing. Braxton defines Champion Tracking as a way to keep tabs on people familiar with your product or brand. He breaks down the process into five simple steps, emphasizing the importance of identifying key buyers and taking immediate action. Braxton unveils the hidden pipeline through Champion Tracking, as follows: focusing on pipeline generation, acceleration, and churn prevention.

To explore further topics of our podcast, visit the Revenue Rehab website, where you can find a collection of insightful discussions. If you have any feedback or captivating stories to share as a guest, we would love to hear from you. Connect with us today and be a part of the ongoing conversation. Until next time…


About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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