Preference Management & Compliance

  • Creating your Custom Preference Center in Eloqua with data lookups

    Creating your Custom Preference Center in Eloqua with data lookups

    This article will guide you through some of the technical aspects of a custom preference center.

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  • Better Reports From Your Custom Preference Center

    Better Reports From Your Custom Preference Center

    With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.

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  • TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)21:20

    TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

    Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • Show & Tell: Email Snooze Functionality

    Show & Tell: Email Snooze Functionality

    Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.

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  • Strict Mode Tracking with Oracle Eloqua

    Strict Mode Tracking with Oracle Eloqua

    Oracle Eloqua allows you to determine who is tracked on your website. There are three levels of track, read more to learn the why and how of Strict Mode Tracking.

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  • Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

    Marketing to Motivate: Integrate & Ignite Podcast with Brandi Starr

    Whether you’re a CEO, a CMO, or an entrepreneur who wears many hats, business savvy isn’t just about the bottomline. It’s about insight.

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  • Creating Profile Extension and Supplemental Data Tables For Storing Data

    Creating Profile Extension and Supplemental Data Tables For Storing Data

    Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.

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  • Netflixing has changed the way people buy – Have you changed the way you market?

    Netflixing has changed the way people buy – Have you changed the way you market?

    Facebook Twitter Google+ LinkedIn Email Until very recently, we had to wait for answers. We had to look things up in the encyclopedia. We even had to watch television shows...

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  • The Dirty on Data Cleansing & Appending

    The Dirty on Data Cleansing & Appending

    “Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.

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  • Creating Custom Objects to Track Form Submissions

    Creating Custom Objects to Track Form Submissions

    Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.

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  • How to Drive Tradeshow ROI

    How to Drive Tradeshow ROI

    It’s your trade show season. You’ve already invested heavily in your booth set-up, materials, travel and your staff. Learn three strategies you can use to get the people you want to your booth.

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  • Show & Tell: Master Exclude Soft Bounces

    Show & Tell: Master Exclude Soft Bounces

    Soft bounces indicate a temporary delivery issue to an email address. Learn how we helped a client by implementing a simple process that excluded soft bounces from other communications.

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  • Top 8 Challenges CMOs Face and the Single Solution to Address Them All

    Top 8 Challenges CMOs Face and the Single Solution to Address Them All

    In our Challenges CMOs Face blog series, we look at common issues and offer various suggestions and solutions to ride the waves of marketing automation.

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  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

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  • Show & Tell: Creating a Date-Based Campaign

    Show & Tell: Creating a Date-Based Campaign

    Facebook Twitter Google+ LinkedIn Email One of the key features of Oracle Eloqua is the ability to use dynamic filters as a part of Segmentation criteria. When used in a...

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  • Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

    Challenges CMO’s Face: Becoming a strategic, growth-driving CMO

    Facebook Twitter Google+ LinkedIn Email CMOs are expected to drive growth, so why are so many of them stuck reviewing budgets and plans, developing content, and attending meetings? In this...

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  • Challenges CMOs Face: Harnessing Data for Profitability

    Challenges CMOs Face: Harnessing Data for Profitability

    CMOs often struggle with how to make sense of all the data available to them. In this article we discuss how to make sure your data helps you generate profit for your business.

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  • Oracle ModernCX: New Name, Same Amazing Event

    Oracle ModernCX: New Name, Same Amazing Event

    Facebook Twitter Google+ LinkedIn Email From “Eloqua Experience” to “Modern Marketing Experience” and now, “Modern Customer Experience”; the event name has changed to reflect the growing industry,...

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  • The CMO’s Guide to Facing Budget Challenges

    The CMO’s Guide to Facing Budget Challenges

    Facebook Twitter Google+ LinkedIn Email CMOs have many choices for how they spend their digital marketing budget. In this installment of our “Challenges CMOs Face” blog series, we’ll discuss the...

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