Preference Management & Compliance
Creating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
Better Reports From Your Custom Preference Center
With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.
TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)
Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Show & Tell: Email Snooze Functionality
Your email list can experience digital fatigue we have implemented Email Snooze functionality. Below are summaries of four use case and an example of how this works in Oracle Eloqua.
Strict Mode Tracking with Oracle Eloqua
Oracle Eloqua allows you to determine who is tracked on your website. There are three levels of track, read more to learn the why and how of Strict Mode Tracking.
The Dirty on Data Cleansing & Appending
“Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.
Show & Tell: Master Exclude Soft Bounces
Soft bounces indicate a temporary delivery issue to an email address. Learn how we helped a client by implementing a simple process that excluded soft bounces from other communications.
Demystifying 1st vs. 3rd Party Cookies
Facebook Twitter Google+ LinkedIn Email An important part of Marketing Automation solutions is Visitor tracking. Oracle Eloqua refers to this as “Digital Body Language” – actions taken by a visitor...