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My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

September 20, 2021 Tegrita

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My guests for Episode #102 of the My Favorite Mistake podcast are two C-level executives from Tegrita, a marketing technology, strategy, and consulting firm based in Toronto. They are Rolly Keenan (Chief Revenue Officer) and Mike Geller (President and Chief Technology Officer) and they're two of the three authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive.

In today's episode, Rolly and Mike share their own separate “favorite mistake stories” from the consulting realm — related to Mike giving time away for free and how quitting a job helped Rolly be more authentic. We also chat about their book, their firm, “marketing automation,” and some mistakes that people make in that endeavor.

Listen to the full episode HERE!

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My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

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This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.

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