About Wednesday Women

Today is Choose Women Wednesday, a global initiative spotlighting women’s leadership and entrepreneurship. In honor of this day, we’re celebrating Wednesday Women, a community founded by Melissa Moody and Leslie Greenwood to elevate executive women through authentic leadership and visibility. Our own COO, Brandi Starr, has been featured by Wednesday Women and continues to amplify their mission by showcasing remarkable female leaders on her Revenue Rehab podcast. Join us in recognizing the women shaping industries and making an impact.

Women’s Leadership and Empowerment

These episodes demonstrate how empowering women in leadership, embracing diversity, and creating intentional strategies can amplify voices and drive meaningful change in the workplace.

• Episode 97: Unleashing Potential: Women Empowering Women - Melissa Moody shares how she turned 14 years at Google and her journey as a tech startup founder into a mission to spotlight women executives through Wednesday Women. In this episode of Revenue Rehab, she explains how small actions, balanced representation, and intentional content strategies can amplify voices and create meaningful change. Key takeaways from the episode: 1) Start small, make an impact. 2) Incorporate empowerment into your content strategy. 3) Take immediate action—uplift someone today.
  🎧 Spark change—Melissa Moody shares strategies to amplify women’s leadership in the workplace.
• Episode 103: My Journey with Deidre Hudson: Embracing the Journey of Intention - Deidre Hudson, a seasoned revenue marketing leader with over 20 years of experience, has built and scaled demand generation for companies of all sizes. As the author of “How the F*ck Did I Get Here”, she discusses how breaking free from autopilot, leveraging data for storytelling, and aligning actions with intentional goals drives both personal and professional growth. Key takeaways from the episode: 1) Use data to create impactful messaging. 2) Break out of routine by embracing intentionality. 3) Align today’s actions with tomorrow’s vision.
  🎧 Take control—Deidre Hudson on achieving intentional career and business growth.
• Episode 133: Inclusive Innovation: The Economic Imperative for Diverse Sales Teams - LinkedIn Sales Innovating Sales Influencer, Janice B. Gordon, has spent over 20 years driving revenue growth through diversity and inclusion. In her episode, Janice explains how diverse teams enhance profitability, why traditional recruitment falls short, and how leaders can take action to foster inclusiveness. Key takeaways from the episode: 1) Diversity drives profitability—diverse teams are 33% more likely to outperform. 2) Rethink recruitment—expand your talent pool. 3) Start at the top—evaluate leadership diversity.
  🎧 Boost profits—Janice B. Gordon reveals how inclusive leadership drives growth.
• Episode 65: Filling the Void: Strategies to Overcome the Executive Competency Gap - Abi Williams, Chief Revenue Officer at Lead Not Lag, has spent over 20 years helping VC and PE-backed SaaS companies achieve sustainable profitability. Abi joins Brandi to explain how leaders can identify and address executive competency gaps by fostering adaptability, building diverse teams, and reevaluating organizational processes. Key takeaways from the episode: 1) Cultivate adaptability—commit to learning, unlearning, and relearning. 2) Leverage diversity to strengthen leadership and innovation. 3) Experience your own processes to uncover organizational blind spots.
  🎧 Close leadership gaps—Abi Williams on driving innovation and team success.

Modern Marketing Evolution

These episodes show how taking creative risks, using AI to enhance human-driven marketing, and fostering deeper audience connections can result in more engaging campaigns and sustainable growth.

• Episode 114: Brave Creatives: The Importance of Risk-Taking in Marketing- Melissa Rosenthal, co-founder of Outlever, is a creative marketing leader known for bold campaigns at ClickUp, Cheddar, and BuzzFeed. A Forbes 30 Under 30 honoree, Melissa joins Brandi to explore how marketers can take calculated creative risks, sustain brand identity amidst AI-driven changes, and craft bold strategies that drive measurable engagement and long-term growth. Key takeaways from the episode: 1) Small creative risks build confidence for bigger wins. 2) AI is a co-creator, enhancing—not replacing—human creativity. 3) Involve legal early to navigate risks in edgy campaigns.Top of Form
  🎧 Be bold—Melissa Rosenthal shares creative strategies for high-impact risks.
• Episode 111: The Case for Email: Why Executive Attention is Crucial- COO of Tegrita and a Top 50 Women in Martech honoree, Brandi Starr, brings over 20 years of experience transforming marketing strategies. In this solo episode, Brandi shares strategies for using email data to guide broader marketing, combining email with other channels to re-engage leads, and deploying email to retain customers at risk of churning. Key takeaways from the episode: 1) Leverage email data to guide campaigns and improve performance. 2) Use email to re-engage leads and accelerate sales. 3) Retain customers with timely, personalized outreach.
  🎧 Maximize email—Brandi Starr’s secrets to boosting engagement and ROI.
• Episode 66: The Power of Podcasting: Cultivating Brand Love through Authentic Stories- With over a decade of experience in B2B marketing and live events, Rachel Downey, Founder and CEO of Share Your Genius, is an expert in helping brands use podcasting to build authentic connections. Rachel discusses how podcasts can create meaningful engagement, deepen audience relationships, and drive brand loyalty. Key takeaways from the episode: 1) Focus on storytelling first; the right channel comes later. 2) Prioritize engaging your niche audience over broad reach. 3) Build brand love by centering content on your audience’s needs.
  🎧 Build loyalty—Rachel Downey on leveraging podcasts for authentic storytelling.
• Episode 53: AI and Marketing: A Love Story in the Making- Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC, is a marketing strategist known for leveraging generative AI to transform workflows and drive innovation. She offers clear guidance on how to use AI for campaign optimization and explains its role in enhancing productivity without replacing the human element. Key takeaways from the episode: 1) Refine AI content with multi-layered prompts. 2) Use AI as a content assistant, not a replacement. 3) Reimagine existing content to generate new ideas.
  🎧 Embrace AI—Nicole Leffer’s guide to smarter marketing with a human touch.

Customer-Centric Strategy

These episodes reveal how truly understanding customer pain points, aligning solutions with their needs, and fostering authentic connections can improve sales processes, build brand loyalty, and ensure long-term business success.

• Episode 93: Gap Sales Approach: The Key to Customer-Centric Sales- Celeste Berke is a seasoned sales strategist with over 21 years of experience in transforming sales teams through the Gap Selling methodology. She joins Brandi to explain how adopting a customer-centric approach transforms sales process by focusing on understanding customer pain points, framing solutions around those needs, and aligning all teams to speak the same language. Key takeaways from the episode: 1) Focus on solving customer problems, not just selling. 2) Highlight the cost of inaction and the benefits of change. 3) Align marketing, sales, and operations for consistency.
  🎧 Sell smarter—Celeste Berke’s top customer-focused strategies for success.
• Episode 131: Human-Centric Branding: How Authentic Connections Drive Success- Lindsay Tjepkema, founder of Human Brands Win, pioneered podcasting and video strategies for B2B marketing as the former CEO of Casted. She dives into how frameworks like "BRAVE" can help marketers make more customer-focused decisions, strengthen brand loyalty, and align teams around long-term, impactful strategies. Key takeaways from the episode: 1) Prioritize human connections using a decision-making framework. 2) Connect with customers’ stories and emotions to stand out. 3) Analyze sales cycle trends to assess marketing strategy.
  🎧 Elevate branding—Lindsay Tjepkema’s tips for building authentic connections.

Breaking Down Silos & Team Alignment

These episodes share practical insights on how aligning sales, marketing, and operations teams around shared goals, improving communication, and fostering collaboration can increase lead conversion, boost revenue, and enhance the customer journey.

• Episode 38: Marketing & Sales Divide: Perspective from Both Sides- Senior Vice President of Marketing at Revenue Grid, Tara Pawlak brings over 18 years of expertise in demand generation, operations, and analytics. Brandi is joined by Amelia Taylor, then Strategic Sales & Lead Evangelist at regie.ai, and Tara who share how clear goals, structured communication, and strategic partnerships can increase lead conversion, boost collaboration, and drive revenue growth. Key takeaways from the episode: 1) Address misalignment by defining shared goals and clear success metrics. 2) Foster regular, structured communication between Marketing and Sales. 3) Appoint liaisons from both departments to drive collaboration and alignment.Top of Form
  🎧 Bridge gaps—Tara Pawlak on aligning Marketing and Sales for greater revenue.
• Episode 23: Un-Siloed: Leading a Single Revenue Team- Helen Baptist, Chief Strategy and Marketing Officer at BrandMuscle, brings over 25 years of experience in marketing, partnerships, and go-to-market strategies. She shares how owning the entire revenue process can create a seamless customer journey, maximize post-sale relationships, and drive revenue growth. Key takeaways from the episode: 1) Align teams around revenue goals through cross-departmental collaboration. 2) Track every customer touchpoint to strengthen post-sale relationships. 3) Expand your customer understanding by taking on cross-functional projects.
  🎧 Unite teams—Helen Baptist’s strategies for post-sale success and collaboration.
• Episode 6: Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way- Jenn Steele, CEO and Co-Founder of SoundGTM, brings over 20 years of experience leading high-growth companies like HubSpot and Amazon. In this episode, she explains how private equity (PE) firms' finance-driven culture creates challenges for CMOs, such as budget constraints and shifting priorities. Key takeaways from the episode: 1) Align marketing with EBITA goals to meet PE board expectations. 2) Maintain budget discipline to ensure financial viability of initiatives. 3) Partner with the CFO to understand board priorities and adjust strategy.
  🎧 Navigate private equity—Jenn Steele on aligning marketing with financial success.

Celebrate women’s leadership by taking actionable steps—support initiatives like Wednesday Women and implement strategies that empower diverse leaders, foster collaboration, and align your teams around shared goals.

Be inspired by powerful women leading change! Listen to Revenue Rehab for actionable insights and discover the stories of trailblazing women shaping industries and driving impact. Follow their journeys and join the movement for transformation!

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About the Author

Corinne Hibbett is a Marketing Manager at Tegrita. With an MBA and a passion for growth strategies, Corinne specializes in customer insights and strategy. Her career began with roles helping companies navigate early-stage challenges, giving her a unique perspective on how to align marketing efforts with business goals. At Tegrita, Corinne combines her analytical mindset and creativity to develop impactful marketing strategies that drive results. Based in Missouri, Corinne enjoys traveling when she’s not crafting campaigns that inspire and engage.

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